教学课件 高级商务英语教程I（第二版） 王立非.ppt

Please answer the following questions in listening7.1 1. Please write down the main ideas of the remarks made by the following people in the news report: 1) President Obama: ____________________________________. 2) John Boehner: _____________________________________. 3) Steve McMahon: _____________________________________. Listening: news report about U.S. unemployment Have you ever attended or watched a press conference live on TV? What are the reasons for the press conference to be held? Please name three reasons or situations when the press conference needs to be held. In your opinion, what should be the best way of damage control after an organizational crisis or a public crisis occurred? In the midst of a crisis, in what way and to what extent would press conference contribute to the parties concerned? Just in case a company is put in an emergency crisis situation, what should be the steps that a company follow to drag the company out of the swamp. Business English Skills: Press conference: Crisis management Task: Recently KFC China has been exposed on the media that some chicken wings suppliers have illegally used many chemical and medicinal addictives in the feed that can help chickens grow very fast and prevent the chicken from infecting diseases. Divide the class into two groups, one group of the students should act as media reporters asking questions related to the KFC scandal and the other group should act as the Public Relation Officer in the marketing department of KFC. Prepare your questions and answers and role play the press conference. Business English Skills: Press conference: Crisis management Case Study and Written Task Written Task Please watch the movie “Social Network”, which introduces the entrepreneurial story of Mark Zuckerberg, Facebook’s founder, and how his social network came into being. Please discuss the questions on Page 90 with regard to Facebook’s risks of being a publicly-listed company and write a MEMO to the company CEO pro