供应链管理第1112讲_1.pptVIP

? 2007 Pearson Education 10-31 Coordination to increase total supply chain profits Quantity discounts for commodity products Quantity discounts for products for which the firm has market power ? 2007 Pearson Education 10-32 Coordination to increase total supply chain profits Quantity discounts for commodity products Quantity discounts for products for which the firm has market power ? 2007 Pearson Education 10-33 Coordination for Commodity Products D = 120,000 bottles/year S R = $100, h R = 0.2, C R = $3 S S = $250, h S = 0.2, C S = $2 Retailers optimal lot size = 6,324 bottles Retailer cost = $3,795; Supplier cost = $6,009 Supply chain cost = $9,804 ? 2007 Pearson Education 10-34 Coordination for Commodity Products What can the supplier do to decrease supply chain costs? – Coordinated lot size: 9,165; Retailer cost = $4,059; Supplier cost = $5,106; Supply chain cost = $9,165 Effective pricing schemes – All-unit quantity discount ? $3 for lots below 9,165 ? $2.9978 for lots of 9,165 or more – Pass some fixed cost to retailer (enough that he raises order size from 6,324 to 9,165) ? 2007 Pearson Education 10-35 Quantity Discounts When Firm Has Market Power No inventory related costs Demand curve 360,000 - 60,000 p What are the optimal prices and profits in the following situations? – The two stages coordinate the pricing decision ? Price = $4, Profit = $240,000, Demand = 120,000 – The two stages make the pricing decision independently ? Price = $5, Profit = $180,000, Demand = 60,000 ? 2007 Pearson Education 10-36 Two-Part Tariffs and Volume Discounts Design a two-part tariff that achieves the coordinated solution Design a volume discount scheme that achieves the coordinated solution ? 2007 Pearson Education 10-37 ? Price discrimination to maximize supplier profits ? 2007 Pearson Education 10-38 Lessons from Discounting Schemes Lot size based discounts increase lot size and cycle inventory in the supply chain Lot size based discounts are justified to