茶叶问题研究.docVIP

重庆大学本科毕业设计（论文） 中文摘要 PAGE 5 摘 要 中国自古以来就是一个茶叶的生产和销售的大国，从1500多年前就已经开始进行茶叶的相关贸易。随着时代的发展，尤其是改革开放以来和中国家人WTO以后，我国的茶叶贸易有了更为快速的发展。然而，尽管中国取得了不错的成就，然而由于不重视品牌的建立和发展，而且单纯的以原料的模式出口，使中国在国际市场的占有率下降并且竞争优势也比较弱。其中肯尼亚、印度、斯里兰卡等都成为中国强有力的对手。通过对中国茶叶贸易历史的研究，以及对中国现在贸易模式中存在的问题的探讨，可以帮助中国茶叶的贸易找到新的途径。注重茶文化的宣传以及相关产业的发展，可以使茶叶的发展更加良性化和规范化，也是茶叶的出口贸易更有文化底蕴和竞争力。 中国有很多的中小企业，他们各自生产销售，而且地区之间的检测标准不一，致使中国茶叶在国际市场上销售时，往往遭到绿色壁垒的困扰。怎样解决中小企业联合，创建统一品牌的问题，也是中国茶叶发展的一大瓶颈。本文探讨了解决的一些方法，希望可以为茶叶品牌的建立以及竞争力的增强提供应有的参考。 关键词：茶叶贸易，销售模式，品牌文化 重庆大学本科毕业设计（论文） ABSTRACT ABSTRACT China since ancient times, tea is a production and sales of big country, from 1,500 years ago, has begun the tea trade. With the development of the times, especially since the reform and opening up and the Chinese family WTO, Chinas tea trade with a more rapid development. However, although China has made great achievements, however, do not attach importance to the establishment and development of the brand, and a simple export of raw materials, mode, so that the decline of the share of China in the international market and competitive advantage is also relatively weak. Kenya, India, Sri Lanka have all become strong opponents. The history of Chinese tea trade, as well as the problems in the China trade patterns discussed, you can find new ways to help the Chinese tea trade. Focus on advocacy and the development of relevant industries of the tea culture, you can enable the development of the tea more benign and standardization, and tea exports more culture and competitiveness. China has a lot of small and medium-sized enterprises, and their respective production and sales, and testing standards vary among regions, resulting in sales of Chinese tea in the international market, are often plagued by green barriers. How to solve the SME joint to create a unified brand, is also a major bottleneck of the development of