Digital Marketing Planning Your Facebook Page(Facebook主页策划) Planning Your Facebook Page(主页策划).pptVIP

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2020-09-30 发布于北京
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Digital Marketing Planning Your Facebook Page(Facebook主页策划) Planning Your Facebook Page(主页策划).ppt

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Facebook主页策划汇报人：冯宪伟 2017年12月27日江苏经贸职业技术学院 Target Your Page 1 Three Strategies 2 Using Crowdsourcing 3 目录 Contents 目录 1 What Makes Social Marketing Campaigns Work Implementing Sharing Contests Target Your Page What Makes Social Marketing Campaigns Work The goal of a social marketing campaign is to increase your business page engagement, followers, and awareness. Interactivity To reach that audience, you need to entice your current friends and followers to share your con- tent with their friends. Incentive Giving people an incentive to take action is a must. As we said earlier, if your campaign is engaging enough, the act of completing a task or solving a problem may be enough. Datacapture One of the most important goals from a business perspective is to capture data. That data may simply be Likes or more specific informa- tion such as a name, an e-mail address, or demographics. Followers-only content When you offer followers-only content,you require that the visitors Like your business page before they can access the content . Implementing Sharing Contests Get a third-party app to host the contest Facebook has strict rules about not using any Facebook features (such as clicking Like or commenting) as a means of entry. Third-party apps allow you to manage the entry and hosting of the contest. Some well-known third-party apps that follow the Facebook rules are Wildfire () and Offerpop (). Both allow you to implement a video or photo contest for your business page. Implementing Sharing Contests Include clear instructions for how to participate Demonstrating visu- ally always helps, so use some visual aids. You could even make a video describing how easy it is to enter. Market to the right crowd Video contests are more complicated than photo contests, because putting together a video is more work than taking a photo. Be sure that the people to whom you market are likely to have a video camera and are comfortable producing a video. Implement