优酷微生活策划案.docVIP

PAGE 0 “优酷‘微生活’” 竞标方案 小组成员：付婉君 何 理 金红莲 刘 彤 花召辉 李明珠 张 昊 前言 随着信息时代的快速发展，各种各样的通讯工具和传播媒介开始开始大量涌现，由最早的书信传播，到现在的的有线电话、无线电话、手机、网络等等。多种多样的通讯方式为人们的生活带来了极大的方便。 视频网站是指在完善的技术平台支持下，让互联网用户在线流畅发布、浏览和分享视频作品。除了传统的对视频网站的理解外，近年来，无论是P2P直播网站，BT下载站，还是本地视频播放软件，还将向影视点播扩展作为自己的一块战略要地。影视点播已经成为各类网络视频运营商的兵家必争之地。 目 录 公司介绍·········································P3 组织机构··········································P3 服务项目··········································P4 竞标优势··········································P5 新媒体（网络）市场分析···························P6 市场前景分析·······································P6 未来发展预测·······································P8 竞争对手分析·······································P9 优酷SWOT分析·······································P11 活动分析··········································P12 活动前景···········································P12 活动介绍···········································P12 活动宗旨···········································P14 品牌个性···········································P14 活动定位···········································P14 活动主题···········································P15 活动推广···········································P15 活动执行···········································P16 活动奖励···········································P17 宣传模式···········································P18 广告文案··········································P19 预算··············································P22 活动评估··········································P23 优酷“微生活”策划案 公司介绍 沈阳非常完美影视广告公司，是一个综合全案服务类型的公司，它成立于2008年，一直秉承着“为客户创造价值，就是我们的价值”这一理念。虽成立时间不长，但发展十分迅速，创造了一系列的广告神话。是一家从策划、拍摄、制作到投放推广，一条龙服务的专业影视广告公司，主要从事影视广告、企业专题片、纪录片策划及制作；电视媒体、户外媒体投放；企业形象推广和MTV；以及各种文化活动组织、策划、推广等多功能的影视文化传播公司。 组织机构 设有客服部、创作部、摄制组、制作部、媒介部等专业部门。拥有先进的摄制设备，并通过开放性的创作实体为国内外的过百家公司提供服务，不断拓展制作领域，创造出许多成功作品。诚信进取、精心制作的服务宗旨，精湛的技术、优越的出品，在业界享有良好的口碑和信誉，并形成一定的影响力。 （二）服务项目 1、数字、高清拍摄 企业形象宣传片 、影视广告、产品演示片、培训片、 歌手MTV拍摄、文艺晚会、开业庆典、会议讲座、婚礼 宴会、模特走秀等。 2、电视媒体 带录电视节目栏目服务，地区电视、电台广告业务。 3、后期制作 影视后期剪辑、3D片头、动感特效、绚丽场景、三维二维动画、平面设计、DM报投放。 （三）竞标的优势 1、高素质的专业人才：由众多有影视广告制