外文文献翻译网络流行语传播机制.docVIP

　　外文文献 原文+译文 　　文献出处:Ashkanasy N M. The study on the communication mechanism of networkbuzzwords [J]. Journal of Management, 2015, 2(3): 235-254. 原文 　　The study on the communication mechanism of network buzzwordsAshkanasy N M 　　Abstract 　　The popularity of the network, making the network buzzwords as uniquelanguage variants under the network environment, and influence the scope of its use isalso an expanding and ascend. Especially in recent years, the network buzzwords ofextraordinary vitality has spread to the real social life, reflect the social public moodand psychology, the role of the power network of public opinion. In this context, forthe discussion of network catchword transmission mechanism is of profoundtheoretical significance and social practice. 　　Keywords: network catchword; Transmission mechanism; Mode; process1 Introduction 　　As an important category of network transmission, the spread of networkbuzzwords are systematically discussed in journalism and communication researchhas a profound theoretical necessity. First of all, the academic circle about on thestudy of network buzzwords began in the late ninety s of the 20th century, the networkbuzzwords into theoretical research vision but more than a decade, and its uncertaintyand creative, the network buzzwords research in the field of journalism andcommunication research is still in its infancy. Not only limited number of papers, butmost of the research is just some of the early data collection, deep enough. Second,the development of network catchword is dynamic, as penetration and influence ofnetwork, the network buzzwords of connotation and denotation is in constantextension, many traditional network catchword broke through the original stage, hadthe significant new features. The academic circles for the discussion of the newgeneration network buzzwords are rare. Existing research results has not completely,fully explain the phenomenon of a variety of new network catchword transmission. Inthe study o