公司的核心竞争力_营销运营主管（英文版）.pdfVIP

用户上传 更多免费报告请查看研报客 The Core Competencies Of The MARKETING OPERATIONS LEADER The overnight transformation from marketing automation specialist to marketing operations architect 用户上传 更多免费报告请查看研报客 Table Of Contents Intro: The Rise Of Marketing Operationsp. 3 Part I: Setting Up The Marketing Sales Technology Corep. 5 Part II: Becoming The Marketing Technology Consultantp. 11 Part III: Executing Like A Scientistp. 16 Part IV: Empowering The Entire Teamp. 23 用户上传 更多免费报告请查看研报客 Introduction Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads. According to a study by B2B Marketing and Marketo, nearly 70% of senior marketers say they feel pressure The 4 Steps to Leadership Success in to demonstrate marketing’s contribution Marketing Operations to the bottom line. And that revenue responsibility flows down to the entire