社交媒体监控_投资者关系团队的关键组成部分（英文版）.pdfVIP

研报客 SOCIAL MEDIA MONITORING IS CRITICAL FOR INVESTOR RELATIONS SOURCE: CISION LTD. Investor Relations (IR) teams certainly have their hands full. That may be an extreme example, but it shows how fast news Whether it’s tracking fluctuating stock prices, coordinating can travel. While PR professionals will be paying attention to shareholder meetings, releasing financial results or ensuring social media to see what the broader customer community is regulatory guidelines are met, there’s a lot to be done each saying about a business, IR teams need to be monitoring Twitter, day before the markets close. And many IR teams feel that LinkedIn, YouTube and Facebook to ensure that what’s being adding one more task – monitoring social media – is a job best said won’t impact their business’s stock price or its bottom line. left to the public relations teams. “You’re monitoring for financial and economic purposes,” writes Gackowski. “IR activities are directly linked with the reduction But that’s where they’re wrong, say experts. “IR is not only a of investment risk, by providing reliable information about the matter of corporate image, marketing strategy, or an ability general state of a company and its environment.” to win over potential investors,” wrote Tomasz Gackowski, a researcher at the University of Warsaw, in a 2017 paper Some recent headlines show just how damaging negative published in the journal Economic Research. “IR, at its core, is posts on social can be, and not just on r