外贸英语对话第四版课件诸葛霖 江春 ISBN 9787566305619 PPTUNIT 22.pptVIP

University of International Business and Economics UNIT TWENTY-TWO?  Franchise Words Expressions franchise n. 特许经营权 franchisee n. 受许人 franchiser n. 特许人 outlet n. 分销店，加盟店 file v. 提交（申请）以便备案 franchise requirement 加盟条件 total investment 总投资 outlet space 店面面积 Words Expressions initial franchising fee 加盟费 cash guarantee 保证金 evaluate v. 评估 start-up capital 启动资金 income statement 损益表 location selection and evaluation 选址并评估 professional design 专业设计 equipment purchase 设备购买 Words Expressions raw material distribution 原材料配送 human resource management 人力资源管理 staff training 员工培训 logistic center 物流中心 royalty fee 品牌使用费，特许费 customer base 客户群 Useful Phrases and Examples 1. franchise　n.　经营权/v.　授权 Purchasing a successful franchise doesn’t guarantee your success as a franchisee. 2. file an application　提出申请 Given the current situation, it is necessary for us to file an application to our franchiser for a strengthened raw material distribution system. Useful Phrases and Examples 3. set one’s eyes on　瞄准，盯上 Many merchants are setting their eyes on the growing business of franchise stores and yet only half of them will succeed. 4. anything but　一点也不 Choosing a franchiser is anything but easy—many fundamental business questions have to be taken into consideration, such as the franchiser’s track record, financial status and success rate. Useful Phrases and Examples 5. last but not least　最后但仍然很重要的（一点） Last but not least, as a franchisor, we can terminate the franchise agreement if you fail to follow our guide principles thereof. Last but not least, franchise staff training is of great importance to the success of a franchise because people is always a company’s most valuable resource. Notes 1. 特许经营（franchise）：一种特殊的商业模式。特许人给受许人出售或者使用前者的产品、服务、品牌或者专利的权力，而后者作为回报要向前者支付加盟费。特许人同时帮助受许人融资、选址、培训、购买、营销等其他管理活动。 2. 加盟条件（franchise requirements）：特许人在出售特许经营权时对受许人的一些具体要求，包括资金实力、经营管理能力、经营场所、办公设备等。 Notes 3. 品牌使用费（royalty fee）：除了交纳加盟费之外，受许人还要向特许人支付品牌使用费，通常很高。不同的特许人通过不同