b2c电商模式下服装业的退换货逆向物流模式研究贺政纲郭静妮1帅宇红（西南交通大学交通运输与物流学院，四川成都611756）.pdfVIP

B2C 电商模式下服装业的退换货逆向物流模式研究 1 贺政纲 郭静妮 帅宇红 （西南交通大学交通运输与物流学院，四川成都 611756） 摘 要：本文从B2C 电商模式下的服装业退换货过程入手，通过对原有退换货模式的 分析，提出了一种改进的退换货模式。创造性的提出由服装企业与第三方物流企业 共同参与的区域集中处理中心，将B2C 电商模式下的服装产品退换货模式改进为由 C 端用户到服装企业的长途运输改进为由 C 端用户到区域集中处理中心的短途运 输。将区域集中处理中心建立在第三方物流企业的区域分拨中心处，能节约成本、 减少配送路程。处理中心可为退换服装提供服装分拣、鉴定、优化逆向物流等功能， 利用其在在全国的覆盖优势，建立起规模效应。最后，论文从成本、时间及环境效 益方面对改进模式进行了评价，结果表明，改进的退换货模式在成本、时间及环境 效益方面都具有较高的改进优势。 关键词：B2C 电商模式；服装业退换货；区域集中处理中心；逆向物流 中图分类号：U111 Research on the reverse logistics mode of clothing enterprises under B2C electronic commerce Zhenggang He, Jingni Guo, Yuhong Shuai （School of Transportation and Logistics，Southwest Jiaotong University，Chengdu， 611756） Abstract: This paper starts with the exchange or return process of the garment industry under the B2C e-commerce mode, an improved exchange or return mode proposed through the analysis of the original mode.The paper creatively proposes Regional Centralized Recycling Center (RCRC) jointly managed by the garment enterprises and third-party logistics enterprises, improving the long-distance transport from the C-side users to the the garmenenterprises for the short-distance transport between the C-side users and the RCRC of the B2C e-commerce mode exchange orreturn process. The RCRC is established at the regional distribution center of the third-party logistics enterprises, which can save the cost and reduce the distribution distance. Processingcenter provides clothing sorting,identification, optimization of reverse logistics and other functions for the exchange or return clothing and set up a scale effect using its coverage in thecountry. Finally, the paper evaluates the