1-3最佳澳大利亚葡萄酒餐饮渠道推广活动.pdfVIP

最佳澳大利亚葡萄酒餐饮渠道推广活动 Best Australian Wine Promotional Campaign – On Premise 该奖项表彰对象 该奖项表彰由酒店、酒吧或餐厅开展并在以下两方面对澳大利亚葡萄酒推广做出突出表现: • 展现创新力、创造力和有效的市场营销策略 • 吸引消费者并加大其参与性，提升消费者对澳大利亚葡萄酒的好感度 What does this award recognise? This category recognises an outstanding Australian wine promotional campaign for a hotel, bar or restaurant that: • Demonstrates innovation, creativity and clever marketing • Attracts and engages customers, enhancing their appreciation of Australian wine. 参选对象： 凡于2017年7月1日至2018年6月30日期间在中国大陆开展了澳大利亚葡萄酒推广活动，或导流消费 者至餐饮渠道，酒店、酒吧及餐厅均可参与该奖项的评选。 Who can enter this award? Open to all hotels, bars and restaurants located in Mainland China that conducted a promotion of Australian wine on premise or attracted customers to the premise between 1 July 2017 to 30 June 2018. 背景信息： 请先提交以下奖项竞选信息： • 候选者名称（酒店、酒吧或餐厅名称） • 联系人姓名 • 联系人电子邮箱 • 联系人电话号码 Background information Please start your award submission with the following information: • Name of nominee (hotel, bar or restaurant) • Name of contact person for this entry • Contact email address • Contact phone number. 参选指南： • 依次回答以下每一个问题并提交 • 每个问题均有字数限制——回答时不要超过该限制 • 超过字数限制的回答会受到相应扣分——每道超过字数限制的题目均会从总分中减去5% • 上传证明文件 （可选） Guidelines • Provide an answer to each award submission question in the order in which the questions are asked. • A word limit has been assigned to each question - do not go over that word limit. 1/3 Wine Australia China Awards 2018 • Answers longer than the word limit will be penalised - 5 percent will be deducted from your overall score for each answer that is too long. • Upload supporting documents (optional). 可选证明文件： 上传一份推广活动中使用到的主要素材。这可能包括但不局限于邀请函、海报、广告以及品酒笔 记等（该答案不计分，但将增加评委对您开展活动的了解）。 Optional supporting documents Upload a copy of the major marketing materials you used as part of the campaign. This could include, but is not limited to, invitations, posters, advertis