宁海湾岛群旅游区总体策划（调整）.pdf

项目名称 宁海湾岛群旅游区总体策划 委托单位 宁海县宁海湾旅游投资开发有限公司 编制单位 浙江旅游职业学院 项目负责 周国忠 教 授、规划系系主任 项目执行 胡 敏 副教授、博 士 郎富平 讲 师、规划师 章 笕 讲 师、规划师 陈育森 工程师 汪 亮 园林设计师 徐 雷 国家一级注册建筑师 庞基俊 工程师 徐玲玲 工程师 张孝萍 助理工程师 编制时间 2009.02-2009.09 目 录 第一章 情景：海岛旅游的兴起与发展·································································1 一、海岛度假旅游的兴起·············································································1 二、浙东旅游发展的新格局··········································································2 第二章 分析：旅游开发的优劣势·······································································3 一、优势（superiority ）··············································································3 二、劣势（Weak ）·····················································································3 三、各海岛的资源特色与开发方向·································································4 第三章 主题：基于市场与资源特色的策划···························································5 一、客源市场现状······················································································5 二、目标客源定位······················································································5 三、市场预测····························································································6 四、形象定位····························································································6 第四章 愿景：中国地中海················································································7 一、策划范围、依据、期限··········································································7 二、策划理念与思路···················································································8 三、发展目标····························································································8 第五章 蓝图：精品项目的打造··············