商务写作理论知识要点.docVIP

PAGE PAGE 13 商 务 英 语 写 作 知 识 要 点 01 Introduction School Writing: 1 In the form of essays, 2 To demonstrate the knowledge and language skills,3 Always use complicated structures Business Writing:1 In the form of letters,2 Intended to communicate information,3 Readers and writers are in demand-supply relationship 1. Principles of Business Writing: 7C Clarity 清晰Correctness准确 Conciseness简洁 Courtesy 礼貌Concreteness具体 Completeness完整 Consideration周全 2. Logical Organization ①因果关系(Cause Effect) ②时间顺序(Chronological Development) ③序列顺序(Sequential Development) ④比较(Comparison) ⑤一般到特殊(From General to Specific) ⑥特殊到一般(From Specific to General) 02 Layout of Business Letters 1. The Essential Parts of a Business Letter: Letter head Reference Date line Inside Address Salutation Body of the letter Complimentary Close Signature 2. Letter Styles: Full Block Style(齐头式) ，Indented Style（缩进式） and Mixed Style（交错式） 3. Letter head identifies the sender of the letter. It includes: Company’s logo Its address and postal codes Telephone number, Fax number Internet address, e-mail address Telegraphic and telex address A trademark or a brief slogan 4. Body of the letter is the actual message of the letter, which begins one blank line below the salutation. It is the most important part of the letter, the written speaker. Principles of the body: Clarity, Consideration, Correctness 5. Organization of the body: Opening or Introduction Details Responses or Action Close 6. Optional Parts of the body Attention Line Subject Line Enclosure Carbon Copy Postscript附言 7. Layout of the Envelope: The Indented Form and the Blocked Form 8. Open punctuation: NO full stops or commas are used in the Essential Parts of a Business Letter unless to ensure the grammatical sense. It’s important to use open punctuation consistently in the letter（18） 03 E-mail Layout of Heading To: (email address of the recipient ) From: (email address of the sender—usually automatically filled in) Date: (automatically filled in)