A公司应用平衡计分卡案例研究.docVIP

PAGE PAGE \* MERGEFORMAT 21 A公司应用平衡计分卡案例研究 摘要 平衡计分卡是一种新型的公司绩效评价管理系统，它由公司愿景、使命、价值观以及绩效指标所构成，是公司制定与实施绩效评价的工具。它通过财务、客户、内部流程及学习发展四个层面绩效指标展现组织的战略轨迹，实现绩效考核——绩效改进以及战略实施——战略修正的过程。平衡计分卡应用的全过程分为建立平衡计分卡和执行平衡计分卡两个步骤，它能给企业带来利润以及更合理的战略规划。本论文从平衡计分卡的理论阐述入手，通过对A公司现行的平衡计分卡进行研究，发现存在的问题，并结合所学理论，对该公司的平衡计分卡提出优化方案，希望能为该公司绩效考核的改善提供思路。 [关键词] A公司 平衡计分卡 绩效评价 优化 Application of the Balanced Scorecard Case Study of A company Abstract：Balanced Scorecard is a new management system for enterprise performance evaluation. It consists of the company vision, mission, values ??and performance indicators posed. It is a business strategy formulation and implementation of performance evaluation tools. It is through the financial, customer, internal processes and learning and development of performance indicators to show the four levels of the organizations strategic path to achieve performance appraisal - Performance improvement and implementation of the strategy - the strategic process of correction. The whole process is divided into two stages，development and implementation. It can bring profits and a more rational strategic planning to the enterprise. This paper describes the theory starting from the Balanced Scorecard. Through A company by the existing Balanced Scorecard, and found that problems. Then, combination of theory and optimization scheme proposed. I hope to provide ideas to improve performance appraisal. Keyword：A company; the Balanced scorecard; Performance Evaluation; Optimization. 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc295249722 第1章 前言 PAGEREF _Toc295249722 \h 1 HYPERLINK \l _Toc295249723 1.1论文的选题背景 PAGEREF _Toc295249723 \h 1 HYPERLINK \l _Toc295249724 1.2论文的研究意义 PAGEREF _Toc295249724 \h 1 HYPERLINK \l _Toc295249725 1.3平衡计分卡在国内外的研究概况 PAGEREF _Toc295249725 \h 1 HYPERLINK \l _Toc295249726 第2章 平衡计分卡理论 PAGEREF _Toc295249726 \h 3 HYPERLINK \l _Toc295249727 2.1平衡计分卡的提出和发展 PAGEREF _Toc295249727 \h 3 HYPERLINK \l _Toc295249728 2.1.1平衡计分卡的提出 PAGEREF _Toc295249728 \h 3