邮轮旅游者未来价值评估与潜类分析模型——以大陆、香港和台湾为例.pdfVIP

人文地理 2017年第2期总第154期 文章编号:1003-2398(2017)02-0152-08 DOI:10.13959/j.issn. 1003-2398.2017.02.022 邮轮旅游者未来价值评估与潜类分析模型 ——以大陆、香港和台湾为例 1 2 2 3 4 陈 梅 ，刘晶晶 ，崔 枫 ，厉新建 ，潘 澜 （1.阿姆斯特丹自由大学空间经济系，荷兰阿姆斯特丹 1081HV ；2.厦门大学管理学院，厦门361005 ； 3.北京第二外国语学院旅游管理学院，北京100024；4.浙江旅游职业学院酒店管理系，杭州311231） MODELLINGMODELLING ANDAND SEGMENTINGSEGMENTING THETHE FUTUREFUTURE VALUEVALUE OFOF CRUISECRUISE TOURISTS:TOURISTS: ANAN EMPIRICALEMPIRICAL STUDYSTUDY OFOF CHINACHINA MAINLAND,MAINLAND, HONGHONG KONG,KONG, ANDAND TAIWANTAIWAN 1 2 3 4 5 CHEN Mei , LIU Jing-jing , CUI Feng , LI Xin-jian , PAN Lan (1.DepartmentofSpatialEconomics,VUAmsterdam,Amsterdam 1081HV,TheNetherlands; 2.SchoolofManagement,XiamenUniversity,Xiamen361005,China;3.SchoolofManagement, Beijing InternationalStudiesUniversity,Beijing 100024,China;4.DepartmentofHospitality Management,TourismCollegeofZhejiang,Hangzhou311231,China) Abstract:Abstract: Since the 1980s, modern cruise, as a leisure vacation, has become one of the most popular options for middle-class in Europe and North America. According to the theory of customer lifespan value, our re- search estimated the future value of cruise tourists, and upgraded the previous research scale of foreign cruise tourists preference by exploratory factors analysis and confirmatory factors analysis, in order to build the model of cruise tourists future value. Based on the dataset of cruise tourists from China mainland, Hong Kong, and Taiwan, the measurement model of cruise tourists future value was tested th