英文文献中文化价值观对旅游行为影响的研究进展.pdfVIP

人文地理 2017年第5期总第157期 文章编号:1003-2398(2017)05-0025-08 DOI:10.13959/j.issn. 1003-2398.2017.05.004 英文文献中文化价值观对旅游行为影响的研究进展 1，2 1 赵志峰 ，杨振之 （1.四川大学旅游学院，成都610065 ；2.重庆第二师范学院旅游与服务管理系，重庆400067 ） PROGRESSPROGRESS OFOF ENGLISHENGLISH LITERATURELITERATURE OFOF INFLUENCEINFLUENCE OFOF CULTURALCULTURAL VALUESVALUES ONON TOURISTTOURIST BEHAVIORBEHAVIOR ZHAO Zhi-feng1,2 , YANG Zhen-zhi1 (1.TourismCollege,SichuanUniversity,Chengdu610065,China; 2.TourismandServiceCollege,Chongqing University ofEducation,Chongqing 400067,China) Abstract: Cultural values shape tourist attitude and behavior, influence decision-making, consumption, and evaluation. Therefore, tourist practitioners need to receive cultural trainings so that they are more sensitive to the needs of the tourists that they served, and in this way they can have targeted product design, marketing planning, and thus promoting better services. Thus, based on comprehensive collection of foreign studies of cross-cultural tourism from the perspective of cultural values, the paper makes statistical, methodical, topical analysis. The study indicates foreign academia have been focus on this field from 1980s, and it has a substan- tial growth after 2000. A growing number of studies began to choose China (including Hong Kong and Tai- wan) as the research object. Most of studies adopt mature cultural value theories, with empirical study. This paper analyzes the studies of cultural values influence on tourist behavior in three aspects: 1)The influence of cultural values on pre-tourist behavior mainly includes motivation, safety, expectation, information collec- tion, an