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WSEAS TRANSACTIONS on ENVIRONMENT and DEVELOPMENT Davorin Kralj
Green Innovation Trends and Systems Thinking
DAVORIN KRALJ ¹²
ARTK BusinessConsulting, SIMaribor¹
Institut for Business Excellence, Novit trg 5, 7000 Novo Mesto,SLOVENIA²
davorin.kralj@,
Abstract :
Systems thinking and multi view approaches, which are a must for a successful establishment of a sustainable
business and modern green trends, are of great importance. The idea that business has a responsibility other than
producing goods and services is not new. In 1919, Henry L.Gantt stated his belief that the community would
attempt to take over business if the business system neglected its social responsibilities. Everybody speaks of
technological development only, although it is causing increasing unemployment around the world and other
problems such as motivation and environmental degradation, including a dangerous climate change. Congenial and
stimulating atmosphere, promoting relaxed free and unimpeded activities, work satisfaction and satisfaction with
cooperation with others, are all elements distinguishing excellent performance. When implementing changes,
employees should be motivated adequately. Life Cycle Thinking (LCT) and Assessment(LCA) are essential,
worldwide, to frontrunning businesses and public authorities. In their drive towards sustainable consumption an
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