吉林心想饮品公司富氧水产品定位战略研究-工商管理专业论文.docxVIP

华北电力大学工商管理硕士专业学位论文摘 华北电力大学工商管理硕士专业学位论文 摘 要 中国饮料企业面临的最大挑战是如何根据合适的细分变量进行市场细分，确定 市场目标，明晰市场定位，在正确的市场范围内展开竞争，获取更多的利润。因此， 该论文在市场定位相关理论的基础上，采用SWOT分析法，对吉林心想饮品公司现 状进行深入剖析，尝试找出公司在市场定位方面的不足。通过对吉林心想饮品公司 的市场定位依据的重点研究，提出其市场定位的合理选择，多角度、全方位地为吉 林心想饮品公司市场定位表现提出合理的参考性建议。 关键词：市场定位，定位依据，定位表现 ABSTRACT Faced with a maturity of the domestic beverage market，Chinese beverage enterprises are facing the biggest challenge is how to find a suitable market position，by the right market positioning to find the appropriate market segment to compete．Therefore，this positioning in the market on the basis of relevant theories，mainly in a SWOT analysis， give the JiLin XinXiang company an in—depth analysis and found that JiLin XinXiang company the market positioning of the deficiencies．Through the company’S market position in mind based on the focus of research，trying to put the JiLin Xinxiang company market position of reasonable choices，with a multidisciplinary thought for the company’S market positioning performance of the reference of the proposed reasonable， hope as the study of the JiLin XinXiang company market position as an example，the emerging business enterprises． JinQi(Master of Business Administration) Directed by prof．Zhang Yan Fu KEY WORDS：Market Position，Position Basis，Position Show 华北电力大学工商管理硕士专业学位论文摘 华北电力大学工商管理硕士专业学位论文 摘 要 中国饮料企业面临的最大挑战是如何根据合适的细分变量进行市场细分，确定 市场目标，明晰市场定位，在正确的市场范围内展开竞争，获取更多的利润。因此， 该论文在市场定位相关理论的基础上，采用SWOT分析法，对吉林心想饮品公司现 状进行深入剖析，尝试找出公司在市场定位方面的不足。通过对吉林心想饮品公司 的市场定位依据的重点研究，提出其市场定位的合理选择，多角度、全方位地为吉 林心想饮品公司市场定位表现提出合理的参考性建议。 关键词：市场定位，定位依据，定位表现 ABSTRACT Faced with a maturity of the domestic beverage market，Chinese beverage enterprises are facing the biggest challenge is how to find a suitable market position，by the right market positioning to find the appropriate market segment to compete．Therefore，this positioning in the market on the basis of relevant theories，mainly in a SWOT analysis， give the JiLin XinXiang company an in—depth analysis and found that JiLin XinXiang company the mar