广州奥美财务培训文档.ppt

广州奥美财务培训 OM Guangzhou Finance Training Finance Training Objectives of the training:- K – Knowledge How do we make money / lose money What is the cost / profit standard Industry OM What can you do to help improve our profitability Finance Training S – Skill How do you know your client’s profitability - capacity plan, analysis of contribution margin A – Attitude We are businessman / businesswoman Everyone has a role in helping the company profitable Finance discipline is part of our profession The Business Make Money for Today Our business by its nature is Short-term 我们生意的特质是相当短期的 I’m not talking about brand building ...…rather how business decisions need to be made 这里指的不是品牌的建立，而是指在我们的营运 中各种管理决策如何形成。 Make Money for Today Clients come and go, reduce/cut budgets with little to no notice 客户来来去去，删减预算的动作突如其来。 Billing cuts in the 4th qtr mean we are effectively working for free 在第四季删减预算意味著我们的工作是免费的 We do not manufacture a product, our capital is our people 我们并不制造产品，我们的资产就是人 Employees come and go ( high turn-over ) 员工也是来来去去的 Make Money for Today Constantly changing business landscape does not allow us to accept under-performing operations 面对著如此大的变化，不获利的营运是无法被接受 Service businesses are expected to show consistent earnings growth. 服务性的公司必须要有持续获利的成长 创业的精神 The Entrepreneurial Approach Entrepreneurial Approach If it was your business, you would not: 如果这是你的公司，你一定不会∶ be satisfied just getting by ... you want to make money! 因损益平衡而满意， Pay people to sit and wait for new revenues 让你的员工坐著等新生意上门 negotiate contracts that were unprofitable 接受无法获利的合约 Entrepreneurial Approach invest in training employees who leave for better opportunities 投资於训练员工，他们却离开去寻找更好的机会。 make long-term binding financial commitments that are not supported by income … 做一些长期财务的承诺，而却是没有收入的支持。 provide services to the client which the client would not pay for 免费提供服务给客户。 Running The Business The Basics for Running this Business Keep Overhead Low! 降低营运成本