FACEBOOK商业模式分析.pptVIP

03.10.2007 – Facebook study 32 Students see Facebook as a walled garden Students are apparently outspoken and carefree on Facebook They often use the Wall for short messages than can be likened to pokes ? Greetings ? Enquiring about what has happened lately ? Wishes on special occasions 60% have not changed their privacy settings to restrict access to their profile Early signs show that they are becoming cautious about possible privacy issues They keep personal conversations private: 61% use their personal message box more Wall messages 58% are concerned about what others may see on Facebook They keep to their real life connections ? More than 75% have not added strangers and do not plan on doing so ? They trim their contact list to make sure only people they know well are inside Sources: faberNovel analyses, faberNovel survey conducted on a restricted sample of French students aged 20-25, Sept. 2007 Facebook in a work environment: threat or opportunity? Some companies have taken steps towards restricting their employees’ access to Facebook Students are “digital natives”, used to modern technologies and new means of communication, and as such they would adapt quickly to the use of Facebook as a working tool Though students do not see Facebook as an useful work tool yet (54% of the respondents), it should not be overlooked, as they lack perspective Given the right incentive and evolution of the platform, they could adapt quickly and turn Facebook into a productive tool: Nurturing connections that could be useful to their company Organizing themselves and creating work groups dedicated Understand students’ behavior on Facebook Make advantageous use of their familiarity with the website Turn Facebook into a productive tool to a specific project 3 steps to turn Facebook into an opportunity Sources: faberNovel analyses, faberNovel survey