基于契约战略联盟稳定性的伙伴选择因素研究-企业管理专业论文.docxVIP

PAGE PAGE IV III III ABSTRACT Since the 1980s, strategic alliance has prevailed all over the world. The form of strategic alliance is various. Non-equity strategic alliance is a partnership which is established by contract, doesn’t involve equity participation of other enterprises, and is essential to the development of enterprises in China. However, instability, the most outstanding characteristic of non-equity strategic alliance, constrains its further development. Through the theory and reality, we find that poor choice of partners is the internal cause of instability of non-equity strategic alliance. Under this background, the paper, which belongs to a part of the Doctor Fund Projects of Education Ministry, studies the factors of partner selection based on the stability of non-equity strategic alliance. On the basis of previous studies, the most profound exploration of this paper is that it combines the stability of non-equity strategic alliance with the factors of partner selection, and then does research on their relation through the quantitative method. This is an improvement of the traditional research on stability problem of strategic alliance. At first, this paper summarizes the domestic and international research results on stability of strategic alliance, non-equity strategic alliance, and partner selection criteria. And then, it puts forward three important partner selection factors that affect stability of non-equity strategic alliance in terms of its characteristics: reputation, similarity, and ability of dealing with external changes. Meanwhile, the paper proposes three assumptions based on these theoretical analyses. To prove these assumptions, the paper searches and analyzes a large altitude of literatures in order to bring up indicators depicting the construction of various factors, and form a questionnaire. Through several surveys of small samples and large samples, this paper rectifies the questionnaire continuously, which provided a guarante