外贸英语函电知识整理.docxVIP

外贸英语函电复习 考试题型：①汉译英30’/10②单选：20’/20③（用单词正确形式）填空：20’/10④short answer：20’/5⑤letter：10’ Short answers: Unit1 Introduction to Business Letters(商务信函概论) Functions of Business Letters : ①to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business; ②to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions. 2. Writing?principles?of?business?letter?(7C原则)???：①?Courtesy??礼貌②?Consideration体谅?③?Completeness??完整?④???Clarity???清楚??⑤?Conciseness?简洁 ⑥Concreteness?具体??⑦?Correctness?正确 Unit3 Inquiries（询盘） Generally speaking, inquiries fall into two categories: a General Inquiry and a Specific Inquiry. In a General Inquiry (一般询价), the importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter. In a Specific Inquiry(具体询价), the importer points out what products he needs and asks for a quotation or an offer for this item. Unit4 Offers ＆ Quotations（报盘和报价） In the international business, offers can be divided into two kinds:（注意实盘和虚盘的区别） A firm offer (实盘)— A firm offer is a definite promise to sell goods at the stated prices, usually within a stated period of time. A non-firm offer (虚盘)— Unlike a firm offer, a non-firm offer is not binding upon the sellers. In other words, a non-firm offer can be withdrawn or changed by the sellers. Definition of firm offers: Firm offers are made when the sellers promise to sell goods at a stated price and within a stated period of time. Definition of non-firm offers: Non-firm offers are offers with reservation clause. Unit7 Counter-offers(还盘) Definition of a counter-offer: A counter-offer is virtually a partial rejection of the original offer. It also means a counter proposal put forward by the buyer. Unit8 Placing Confirming an Order(订单及确认订单) An order should at least contain the following points: 1. description of the goo