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【今日活动】命题阅读:阅读答题并设计一个语法填空。
The world-famous credit card company Mastercard is removing its name from its company logo. It will follow the likes of Apple and Nike to have a logo that has a symbol only and no writing. Mastercard had traditionally used a logo that had overlapping yellow and red circles with the word Mastercard written over the top. The company has decided to drop the word Mastercard and use just the two intersecting circles as a wordless logo. The new logo will be used as the brands symbol on credit cards and in stores, as well as on advertising at sports and other events. The companys marketing officer said over 80 per cent of people spontaneously recognized the new symbol without the word Mastercard.
Mastercard conducted extensive research for more than 20 months on how recognizable the new logo would be without its name being on it. The new logo is part of a wider strategy to transition from being a credit card company to a digital payments and financial services company. The world is now full of instantly recognizable logos that contain no words. Apples bitten apple logo and Nikes swoosh are prime examples. Most of the logos of apps on peoples smartphones are just symbols. A design expert spoke about maximizing the effect of a small logo on a phone or watch. He said: Youre trying to optimize for a very small piece of real estate on a very small piece of glass....A 10-letter name is kind of a monster.
Put these words into the spaces in the paragraph below.
overlapping
advertising
likes
symbol
recognized
removing
wordless
drop
The world-famous credit card company Mastercard is (1) ____________ its name from its company logo. It will follow the (2) ____________ of Apple and Nike to have a logo that has a (3) ____________ only and no writing. Mastercard had traditionally used a logo that had (4) ____________ yellow and red circles with the word Mastercard written over the top. The company has decided to (5) ____________ the word Mastercard and use just
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