中远物流发展战略研究.docVIP

1 中远物流发展战略研究 上海海事大学企业管理06级 作者：智路平 指导老师：顾亚竹 摘要 从海洋运输走向综合物流是国际航运企业发展的大方向，从20世纪70年代开始，就有国际班轮公司开始进入物流领域。近20多年来，作为全球知名的国际航运企业，铁行渣华、马士基、日本邮船等敏锐地洞察到了航运企业的发展方向，成功地迈进了综合物流服务领域。然而在我国，由于物流市场还处于发展的初期阶段，加之我国独特的市场环境，大型船公司开展综合物流服务近几年才刚刚兴起，而新兴事物的发展肯定会面临不少的问题。本文对我国大型船公司中远集团开展物流服务的发展战略问题进行了分析与探讨。 关键词：综合物流，发展战略 ABSTRACT It is a general tendency from sea transportation to integrated logistics for international shipping company. In 1970’s , the international line company began to enter logistics domain. In recent 20 years, as world-wide well known international shipping companies, PO NEDLLOYD、NYK Line and MAERSK have had an insight into the development orientation of shipping company exquisitely and succeeded entering the integrated logistics domain. But in our country, due to the first stage of logistics market and the distinctive market environment , large shipping companies have just developed integrated logistics in recent years and a newly emerging object must be confronted with problems during its development. In the dissertation, the author analyze and probe into the problems of development strategy and group structure for domestic large shipping company while carrying out logistics service. KEYWORDS: Integrated logistics, Development strategy 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc171095256 第一部分 中远物流公司战略环境分析 PAGEREF _Toc171095256 \h 3 HYPERLINK \l _Toc171095257 SWOT分析 PAGEREF _Toc171095257 \h 3 HYPERLINK \l _Toc171095258 （一）优势分析 PAGEREF _Toc171095258 \h 3 HYPERLINK \l _Toc171095259 （二）劣势分析 PAGEREF _Toc171095259 \h 3 HYPERLINK \l _Toc171095260 （三）机会分析 PAGEREF _Toc171095260 \h 3 HYPERLINK \l _Toc171095261 （四）威胁分析 PAGEREF _Toc171095261 \h 3 HYPERLINK \l _Toc171095262 第二部分 中远物流公司开展物流服务的具体战略组合 PAGEREF _Toc171095262 \h 4 HYPERLINK \l _Toc171095263 （一）品牌战略 PAGEREF _Toc171095263 \h 4 HYPERLINK \l _Toc171095264 （二）人才战略 PAGEREF _Toc171095264 \h 4 HYPERLINK \l _Toc171095265 （三）网络战略 PAGEREF _Toc171095265 \h 4 HYPERLINK \l _Toc171095266 （四）营销战略 PAGEREF _Toc171095266