毕业生蜕变的故事-LingnanUniversity.PDFVIP

LINGNAN DEVELOPMENT 嶺大發展 畢業生蛻變的故事 STORIES OF TRANSFORMATION 嶺大畢業生的成就是博雅教育力量的最佳見證。畢業生受大學全人教育的啟發，成為職場上具創意、善於 綜合分析及解難的人才，不少更透過求變精神貢獻社會。 The success of Lingnan graduates is the best evidence of the power of liberal arts education. Inspired by the all-round education at Lingnan University, not only are they valued as creative thinkers and integrative problem-solvers in the workplace, many of them are also change-makers for the society. 佘健燁 Yenson She 社會科學(榮譽)學士(主修經濟)(2008) Lippincott品牌策略顧問及Givo品牌策略主管(義工） Bachelor of Social Sciences (Honours) (Major in Economics) (2008) Consultant, Lippincott and Head of Brand Strategy (volunteer), Givo 佘健燁於2008年在嶺大畢業後，負笈英國劍橋大學商學院進修工商管理碩士課程，主修市場營銷及 策略。身為品牌顧問，佘健燁的職責涉及多個不同領域，雖然客戶的要求往往較為複雜，但他必須細 心揣摩及理解，然後清晰明確地把概念表達出來，這是工作中重要的部分。佘健燁解釋，能夠做到此 點全憑技巧與心態，主要是運用慎思明辨的能力，洞悉客戶話語背後的意思和想法。「能夠在事業生 涯初期培養出細心聆聽的技巧和同理心，得以與客戶建立緊密關係，部分原因在於我博雅教育的學習 背景。」 Graduating from Lingnan in 2008, Yenson continued his postgraduate education by completing a full-time MBA programme at the Cambridge Judge Business School of the University of Cambridge in Britain, specialising in marketing and strategy. While Yenson’s responsibilities as a brand consultant cover a number of diverse areas, it is vital that he is able to understand and interpret clients’ often complex requests, and articulate them into clear communication. Yenson explains that the skills and mindset he relies on focus on t