电子商务论文.doc

从阿里巴巴成功浅谈我国电子商务发展 姓名：叶纤 学号： 专业：电子商务 班级：0901 指导老师：鲍明 摘要 电子商务是一种新兴的、处于发展过程中的现代商务方式，从95年来得到了迅速发展，显现了巨大的现代商业价值。1997年欧洲、美国、新加坡等许多国家政府发表了电子商务发展纲要，其目的是引导全球电子商务的自由竞争和健康发展，大力推动电子商务的实践。 而我国电子商务尤为成功的就是阿里巴巴，这个犹如“领头羊”一样存在于全球企业间(B2B)电子商务的著名品牌，它让电子商务走进了中国，使电子商务在中国有了发展，同时让中国有了自己的网上商店。然而它的成功运作也使我国的电子商务得到了质的发展，获取了中国市场乃至全球市场的一致好评。 阿里巴巴针对中国的特殊情况制定自己的发展战略，而不是照搬美国的发展战略。它的成功告诉我们，在借鉴其他国家与地区的先进经验的同时，要找到适合自己国情的发展模式，才能更快地走向成功。 由于阿里巴巴是我国最为成功、也最为典型的电子商务网站，所以本论文中便以阿里巴巴为例，来探讨出我国的电子商务。 关键字: 电子商务 阿里巴巴 运作 “领头羊” 发展 Abstract Electronic commerce is an emerging, and in the development of modern business methods, shows great commercial value. In 1997the United States, Europe, Singapore and many other countries government issued outline for the development of e-commerce, the purpose is to guide the global e-commerce free competition and healthy development, and vigorously promote the e-commerce practice. While is particularly successful E-commerce in China is Alibaba, this is a leading sheep like the presence of global enterprise ( B2B ) e-commerce brands .It makes electronic commerce in China, make the electronic commerce in China with the development, while the Chinese have their own online store. However, its successful operation of our country electronic commerce the development of quality, access to the Chinese market and the world market praise. Alibaba develop its own development strategies for Chinas special situation, instead of copying the United States development strategy. It success tells us that in addition to draw on the advanced experience of other countries and regions, to find development models suited to their national conditions, to faster success. Since the company is most successful and most typical e-commerce site in china, so this paper will take Alibaba as an example, look at the prospects of e-commerce in China. Key word：E-commerce Alibaba Operation “Leading sheep” Development 绪论 在国际经济形势动荡和国内经济转型升级的环境下，电子商务的蓬勃发展为中国的经济发展提供了强大动力。企业管理者和创业者越来越重视采用先进的技术手段和