英文广告翻译.ppt

广告口号(Slogans)的翻译 直译法 转译法 仿译法 parody 直译法 “一切皆有可能” （李宁服饰） Anything is possible. “给我一个机会，还你一个惊喜” （嘉亨印务） Give me a chance, and you’ll have a big surprise. “拥有完美肌肤的秘诀” The secret for perfect skin. 转译法 国酒茅台，相伴辉煌。 Good and vigorous spirit. 运动休闲，我行我速。 Go my own way. 我有我的品质。 What we do, we do well. 仿译法 爱您一辈子（绿世界化妆品） Love me tender, love me true. 一册在手，纵览全球(《全球》杂志的广告语) With a copy of The Globe in your hand, the world unfolds before you so grand. 随身携带，有备无患；随身携带，有惊无险。 （速效救心丸） A friend in need is a friend indeed. “美的”牌家用电器的广告语 “美的” 家电， 美的全面、美的彻底 Midea home appliances are beautiful--beautiful from head to toe, beautiful inside out. “三包”承诺 我们实行“三包”：包修、包退、包换 We offer 3-R guarantee, namely guaranteed repair, replacement and refund. 集邮杂志的广告语 方寸之间，深情无限 On these tiny postage stamps Philatelists’ friendship “franks” 《全球》杂志的广告语 一册在手，纵览全球 With a copy of The Globe in your hand, the world unfolds before you so grand. 《故事会》杂志 为您提供美，为您提供乐， 为您提供爱，为您提供趣。 It gives you joy. It gives you fun. It gives you beauty. It gives you love. 某皮鞋的广告语 皮张之厚无以复加，利润之薄无以复减 The leather we use is quite thick; the profit we make is fairly thin. 青岛啤酒的广告语 “不同的肤色，共同的选择” People’s skin colors are different -- far and near, but their choice can be the same – for Qingdao Beer. Exercise: 1. Mosquito bye bye bye. (RADAR驱虫剂) 2. We lead. Others copy. （理光复印机) 3. Tides in, dirts out. (汰渍洗衣粉) 4. No business too small, no problem too big. (IBM公司) 5. Time is what you make of it. (Swatch)　 参考译文： 1. 蚊子杀、杀、杀。 2. 我们领先，他人仿效。 3. 汰渍到, 污垢逃。（有汰渍，没污渍。） 4. 没有不做的小生意, 没有解决不了的大问题。 5. 时间因你而存在。 “雪莲”牌羊绒衫 北京生产的”雪莲”牌羊绒衫,系选用优质的山羊绒作原料制成.本品具有色泽鲜艳,手感柔滑,穿着舒适,轻,软,暖等特点,由于该产品品质优良,做工精细,花型,款式新颖,尺码齐全,受到过外消费者的热烈欢迎. “Snow Lotus” Cashmere Sweaters “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in color, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs an