基于SWOT分析的乌海铁路货运发展战略研究-交通运输工程专业论文.docxVIP

Study on the Development Strategy of Wuhai Railway Freight Based on SWOT Analysis A Dissertation Submitted for the Degree of Master Candidate：Ding Li Supervisor：Prof. Chen Yinshe Chang’an University, Xi’an, China 摘 要 我国经济的飞速发展促使中国现代货物运输市场需求呈现出前所未有的增长，这种 增长给我国铁路货运带来了发展的新契机。同时，我国正式加入 WTO 组织使中国铁路 货运企业与国际货运企业站在了同一起跑线上，这对于我国铁路货运的发展又是一个前 所未有的挑战。 在乌海市铁路货运业务不断发展、市场竞争日益激烈的情况下，为了把握其未来趋 势和发展方向，明确未来发展目标，使其继续保持良好的发展势头，在竞争中处于有利 地位，有必要对其运输发展战略进行研究。 本文从加快乌海市铁路发展的目标出发，探讨如何运用 SWOT 战略分析方法确定 乌海地区铁路运输业目前面临的重要外部机会和威胁，以及内部存在的主要优势和劣 势，从而对乌海铁路运输业发展做出科学评估，并试图运用 SWOT 定量分析模型，对 乌海市铁路运输的发展进行综合分析，在此基础上，确定战略类型和强度，进而确定战 略重点和战略内容以明确乌海铁路货运发展战略定位，研究并提出相应的发展策略：发 展铁路现代物流；优化运输组织，提升运能运量；加速铁路货运现代化步伐，从而充分 发挥该市的自身优势，因地制宜，抓住机遇，扬长避短，明确发展方向，找准目标定位。 关键词：铁路货物运输，预测，SWOT 分析法，战略 Abstract The rapid development of Chinas economy has greatly impelled the market demand of Chinas modern freight transportation to be on an unprecedented growth, which has brought new opportunity in the development of railway freight. At the same time, joining the WTO officially make the railway freight transportation enterprise of China stands in the same starting line with the international freight forwarding business, this is a new challenge for the development of China railway freight transportation. As the railway freight transportation business of Wuhai development, and the market competition is becoming increasingly fierce, it is necessary to study the transportation development strategy in order to grasp the trends and development direction in the future, clear the development goals, keep the good momentum of development and a strong position in the competition. This paper discusses how to use the SWOT strategic analysis method to determine the important external opportunities and threats which the railway transportation are currently facing in Wuhai area, and the main internal advantages and disadvantages. They are starts from speeding up the development target of railway of Wuhai to make a scientific evaluation on the rail