《浅析东东快车的物流配送》-毕业论文设计（学术).docVIP

PAGE w 渤海大学管理学院管理学学士学位毕业论文 浅析东东快车的物流配送 系 别： 市场营销系 专 业： 市场营销 班 级： 姓 名： 指导教师： 完成日期： [论文摘要] 连锁经营已经有100多年的历史。它在我国具有极强的生命力和广阔的发展前景。作为连锁经营核心技术之一的物流配送技术，是连锁经营的基础和重要保证。物流配送是社会生产力发展到一定阶段对物流提出的客观要求。连锁经营离不开配送，配送是实现连锁经营规模效益的关键因素。 尤其是近几年来，中国全面开放零售市场，零售连锁及作为连锁经营核心和纽带的物流配送发展十分迅速。本文围绕这一现象，以“东东快车”连锁超市为研究对象，对其物流配送状况、问题进行了调查研究；基于当前的经济发展背景，以相关理论为基础，对“东东快车”连锁超市的物流配送系统提出了相关优化建议和对策。 本文共包括五个部分：第一部分，介绍物流配送的发展现状；第二部分，分析了物流配送存在的问题；第三部分，找出了物流配送问题的根源；第四部分，针对物流配送存在的问题，提出解决对策；第五部分，阐明了物流配送今后的发展趋势。 因此，了解和掌握我国物流配送的现状及发展策略，有利于我国物流配送业的发展，需要我国政府和社会各界的支持，并通过本行业自身的努力，相信我国物流配送业会取得更加长足的发展。 [关键词] 东东快车 连锁经营 物流配送 配送中心 [Abstract] The analysis of logistics distribution about Do-Do Express Chain management has a 100-history, which has vigorous vitality and prosperous feature. Logistics delivery is one of core technology for chain running, and it is guarantee and foundation. Logistics delivery is the absolute need of a certain stage for social productivity. Chain running is need of logistics delivery, and in turn, delivery is the key element for realizing chain scale benefits. Especially in recent years, the Chinese retail market is opened for the foreign retailer and the retail-Chain industry develops very quickly. The logistic distribution is the center and hinge of Chain operation. The paper investigates the logistic distribution condition of Do-Do Express supermarket and analyzes its existing problems. Based on the related theories, the paper puts forward some suggestions and countermeasures for Do-Do Express supermarket development. The essay consists of five parts: the first introduces the current situation of the logistics distribution development; the second analyzes the existing problems in the logistics distribution industry; the third founds the reason generating these problems in the logistics industry; the