《从受众角度看微博的现象以及微博对受众需求的满足论文》-毕业设计论文（学术).docVIP

PAGE l l 2013届 分 类 号： 单位代码：10452 专科毕业论文 从受众角度看微博的现象以及微博对受众需求的满足 姓 名 学 号 年 级 专 业 系 （院） 指导教师 2012年5月22日 摘 要 从2009年8月开始，红遍大洋彼岸的微型博客延伸至中国，引发了一场“围脖”热潮。微博就是微型博客，每次发布消息有字符数量限制。用户可以通过电脑、手机、即时聊天工具等多种途径随时随地向网站发布文字、图片和视频等内容，同时可以实时跟帖及转发某些用户发布的信息。特别在2012年两会当中，微博发挥了新型传播方式特有的魅力。 关键词：微博；受众；需求满足  目 录 1 微博对受众需求的满足·························································································1 1.1 满足受众的安全需求·····················································································1 1.2 满足受众的社会需求·····················································································2 1.3 满足受众的尊重需求·····················································································2 1.4 满足受众的自我实现需求·············································································3 2 从受众视角解读微博现象·····················································································3 2.1 从“使用与满足论”看微博现象·································································3 2.1.1. 满足信息加速传播的需要·······································································3 2.1.2 满足简单易得的需要·················································································4 2.1.3 满足人际交往互动的需要·········································································4 2.2 从“受众的基本权利”看微博现象·····························································5 2.2.1选择权··········································································································5 2.2.2 知情权·········································································································5 2.2.3 表达权······································································