甘肃省体工二大队网球俱乐部经营策略的研究-体育学专业论文.docxVIP

甘肃省体工二大队网球俱乐部经营策略的研究 甘肃省体工二大队网球俱乐部经营策略的研究 万方数据 万方数据 environment, most of the national fitness center in the full-scale and reliable financial resources and financing ability; Gansu province TiGong two great tennis club at this stage should choose advantage - opportunity (SO) strategy for the most appropriate strategy. Key words: tennis; The club; Business strategy 论文随机验证编号：BT5131623261670  VII 目录 HYPERLINK \l _bookmark0 1 前言................................................... 3 HYPERLINK \l _bookmark1 1.1 选题依据 ....................................................3 HYPERLINK \l _bookmark2 1.2 选题目的和意义 ..............................................4 HYPERLINK \l _bookmark3 1.2.1 选题目的 ....................................................... 4 HYPERLINK \l _bookmark4 1.2.2 选题意义 ....................................................... 4 2 文献综述............................................... 4 2.1 相关概念的界定 ..............................................5 2.1.1 基本概念的界定 ................................................. 5 2.1.2 外部环境分析法概念的界定 ....................... 错误!未定义书签。 2.1.3 内部环境分析法概念的界定 ....................................... 6 2.1.4 策略分析与评价相关概念的界定 ................................... 6 2.2 国内外研究现状 ..............................................7 HYPERLINK \l _bookmark5 3 研究对象与研究方法............................... ..- 4 - HYPERLINK \l _bookmark6 3.1 研究对象 ...................................................10 HYPERLINK \l _bookmark7 3.2 研究方法 ...................................................11 HYPERLINK \l _bookmark8 3.2.1 文献资料法 ................................................... 11 HYPERLINK \l _bookmark9 3.2.2 个案调查法 ................................................... 11 HYPERLINK \l _bookmark10 3.2.3 实地观察法 ................................................... 11 HYPERLINK \l _bookmark11 3.2.4 访谈法 ....................................................... 11 HYPERLINK \l _bookmark12 3.2.5 数理统计法 .................................................... 11 HYPERLINK \l _bookmar