德国奥蒙德集团基业长青的原因研究-国际贸易专业论文.docxVIP

I I 论文摘要 跨国公司是经济全球化的重要载体，大型的跨国公司更是当今世界经济中的 重要参与者和受益者。德国的跨国公司是对华投资的重要力量，80%的在华投资 主要来自工业领域，尤其是汽车、电气工业和机械制造业。耳熟能详的德国西门 子、拜尔、巴斯夫及大众等德国名牌企业在中国拥有巨额投资，工厂及分支机构 数量众多。 德国的奥蒙德集团作为拥有将近百年历史的家族制造企业，与上述大型跨国 公司相比，没有巨额的对外投资金额，海外分支公司不多，员工数量精简，在公 众视野中没有赫然的名气，但就这样一个中小规模的企业却稳稳当当经营了九十 二年。奥蒙德集团经营业绩良好，没有对外负债，现金流量充足，经营风险控制 到位，产品的业内知名度高，客户的口碑良好，员工满意度高，这就呈现出跨国 公司的另外一种经营模式。 通过研究德国奥蒙德集团基业长青的原因，本文认为，我国企业要长久发展， 首先要踏实经营好企业的核心业务，把核心产品做好。找到适合自身企业发展的 模式，贪大求全的企业发展模式不适合我国企业。企业必须要维持自己的核心竞 争力，发挥核心产品的品牌优势，要做到小而精而不是大而全。企业规模不是衡 量企业盈利的标尺，企业的发展战略要适合企业的具体情况。只有先把企业自身 经营好，积聚充足的经济实力，我国企业才能有对外扩张的基础。 企业的最终目的就是盈利，跨国公司在全世界范围内获取了巨大的经济利 益。我国企业要想获得更大的利益，就必须要走出国门，走向世界。但由于我国 的市场经济发展还不够完善，企业的生存环境较差，管理经验不够丰富，抗风险 意识和能力还不够强，我国企业要想迎头赶上发达国家的企业，就必须要学他人 之长，把发达国家企业的优秀管理经验、企业发展战略等学到手，这样才能缩短 我们的距离，加快发展进步。 关键词：跨国公司，独资经营，稳健型发展战略，全球战略采购 II II Abstract Transnational companies are important supporters of the economic globalization, in particular, large transnational companies are the important participants and beneficiaries of the current world economy. Transnational companies of Germany are important force in investment in China, in which 80% investment relates to industry areas, especially automotive, electrical and machinery industries. Famous German enterprises such as Siemens, Bayer, BASF and Volkswagen have a huge investment in China and establish a large number of plants and branches. Compared with the large transnational companies as described above, AUMUND group from Germany is only a nearly century-old family manufacture which has no huge fame in the public. AUMUND group’s foreign investment amount is small and only several oversea branches have been established. Totally, only several hundreds of employees are hired. However, just such a middle and small scale firm has been steadily managed for 92-years. AUMUND group is managed well, has no debt, has sufficient cash flow, controllable risk, well-known products in the art, good customer reputation and high employee satisfaction. AUMUND group represents another management mode of