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2018-11-21 发布于贵州
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app项目计划书ppt模板.docx

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app项目计划书ppt模板

app项目计划书ppt模板　　篇一：APP创业计划书　　**软件开发有限责任公司　　创业规划书　　目录　　一、执行总结　　公司描述····················································1 　　公司简介·················································1 　　公司组织结构·············································1 　　公司战略目标·············································2 　　企业文化·················································3 　　项目及产品服务介绍··········································3 　　产品服务·················································3 　　技术描述················································3 　　电子商务类型技术描述····································3 地方门户类型技术描述····································4 服务行业类型技术描述····································5 产品展示类型技术描述····································6 　　盈利模式介绍·············································7 　　商业模式及盈利预测··········································7 　　二、产业背景·······················································8 　　三、APP市场分析　　微观环境分析···············································8 　　竞争对手分析···········································8 　　消费者分析············································8 　　宏观环境分析···············································8 　　市场经济发展··········································8 　　网络技术发展 ··········································9 　　优劣势分析·················································9 　　结论·······················································9 　　四、竞争分析　　竞争描述····················································9 　　产品进入目标市场分析·······································10 　　主要竞争对手情况···········································10 　　产品竞争··················································10 　　价格特点分析···············································11 　　 APP项目SWOT分析········································12 　　五、营销策略　　市场定位···················································13 　　 4P分析····················································13 　　六、团队管理················································