《GeelytookoverVolvo》教学课件.pptVIP

Geelys Purchase of Volvo Contents Introduction Company Brief Background and Motivation The Process of Aquisition Aquisition Analysis Strategy Analysis Conclusion Introduction In Mar.28.2010,Geely has finished the aquisition of Volvo successfully. However, It doesnt means that it must be a successful aquisition.For Geely, he has just started shooting a lasting arduous battle . it is a common sense that, taking over a top brand which is much more influential than the aquirer will improve the original brands image in the world intangibly.While a lot of failed aquisitions stand there as the warning. So with the consideration of the cultural differences, the technological gap and the financial challenge, how can Geely integrate with Volvo in a smooth way? How can Geely together with Volvo create a bright future? Following is our analysis...... Company Brief Geely Volvo Geely Holding Group Geely Holding Group was found in 1986 which headquater is in Hangzhou,Zhejiang. In 1997, Geely entried into the automarket. In 2002, Geelys operational scale ranked the 421st in the National Top 500, and the 28th in the ZheJiang Top 100. In 2003,Geely was rewarded as the Fast-Developing and the Best Growth Enterprise in China during the past 50 years in the auto industry. Volvo Car Corporation Volvo was found in Gothenburg Sweden in 1927. It has been famous for its high qualityand excellent performance,especialy its automotive safety system. So Volvo won the name---The safest Car in the world. In 1999, Volvo was purchased by Ford. Background and Motivation of Aquisition 1.Ford sells Volvo 2.Geely takes over Volvo Why does Ford sell Volvo? With the spread of the Global Financial Crisis, Ford has enormous losses for more than 10billion Dollars. And Volvo has been in a dedicit for a long time, too. Therefore