海外度假打工体验的内涵和价值.docVIP

海外度假打工體驗的內涵與價值 林碧月 何昶鴛 黃淑琴 E-mail:bylin@.tw E-mail:ciho@.tw E-mail:schuang2@.tw 朝陽科技大學休閒事業管理研究所在職專班研究生；朝陽科技大學學務處生活輔導組組員 朝陽科技大學休閒事業管理系副教授 朝陽科技大學企業管理系 助理教授 摘要 本研究的主要目的在探究海外度假打工活動的本質與內涵，並了解活動參與者心中的核心價值。本研究以方法目的鏈模式(Means-End chain model, MEC)為理論基礎，經由軟式階梯訪談60位海外度假打工者，深入探討其參與活動後所獲得的利益與體驗。透過價值階層分析，顯示自信、留下回憶、成就感、自我實現、享受人生、滿足好奇心、自我成長、獨立自主為海外度假打工人士最終想要追求的價值。本研究根據研究結果提出實務建議與後續研究方向。 關鍵詞：海外度假打工、方法目的鏈、自助旅遊 Over the past few years, working holiday travel has grown in popularity. Once a marginal activity undertaken by backpackers, it has now become a gradually accepted way for young people. This study extended means-end approach to examine the factors associated with the experiences of working holiday tourists. The main purpose was to learn more about the role and meaning of the benefits associated with this type of travelling. By using the “laddering” technique, a total of 60 subjects participated in one-on-one in-depth personal interviews and then the interviewing data were analyzed. These outcomes generally referred to positive consequences or benefits. Of these benefits, those involving self-reliance, escapism, learn about experiences another country/culture, developing more skills and abilities, and interactions with other people have received the most prior research attention. The subjects provided information about the higher-level meanings related to these intermediated-level benefits, such as self-change and with more open-mind. It also highlighted several key personal values (in particular, accomplishment, self-confidence, unforgettable memories and satisfying one’s curiosity) that appeared to serve as the higher level “ends” that tourists took away from their working holiday experiences. The study findings hold important implications for researchers and practitioners interested in studying working holiday tourism. Keywords: Working holiday tourism, Means-End Chain theory, backpackers 壹、緒論 旅行可以打開自己的心胸，更可以開啟個人生活的另一扇窗。有愈來愈多人採取自主性的自助旅行方式，以獲取不同的文化與空間經驗。特別是當個人獨自旅行時，可以全心瀏覽世