2015年6月ACCA-P3考试真题答案 (1).pdf

Answers Professional Level – Essentials Module, Paper P3 Business Analysis June 2015 Answers 1 (a) (i) Introduction 2Tel is one of the largest network operators in the world. It is aware that licences for providing mobile networks in The Federated States (TFS), a densely populated country with 70 million people, are due for renewal in three years’ time. It is currently evaluating whether it wishes to bid for one of these licences, either in its own right, or through the prior acquisition of one of the current licensees. It has commissioned this briefing paper into the business environment which the current licensees operate in. This briefing paper begins with an analysis of the wider macro-environment of the industry, using a PESTEL analysis. The paper then considers the competitive forces within the industry using aspects of Porter’s five forces framework. The briefing paper concludes with, as requested, a summary of the opportunities and threats which 2Tel should consider before it decides to enter this market. Political perspective Licences are granted by the government for eight years and so it may, at first sight, appear that licence allocation is an important political factor in the mobile network industry. However, the previous government effectively de-politicised the awarding of licences by defining selection rules based on certain minimum criteria (for example, financial and environmental criteria) and the size of the bid. The licences are awarded to the four highest bidders who fulfil the minimum criteria. So, the current performance of licensee