澳门城市大学策划书.docVIP

PAGE PAGE 46Course: 2010 session of the Master of Business Administration Marketing strategy and planning 澳门城市大学“品牌”策划 Name student number 张琳 G1009-0853-0155刘毅 G1009-0853-0346龙堂耀 G1009-0853-0520张勤建 G1009-0853-0512 王志慧 G1009-0853-0049 2011-5-18摘要：澳门，中国南海的一颗明珠，经过四百多年的殖民统治，1999年回归祖国的怀抱。在风雨飘摇的数百年脱离祖国母亲的沉沦里，澳门成为殖民地的同时也在无形中成为东西方文化交流的一扇窗口。而该地区的文化教育事业，随着回归事业的圆满落幕，也迈进一个崭新的新时代。澳门经济飞速增长，各行各业的市场的竞争日益激烈，澳门是一个多元文化的城市,中西交流,一个城市越为发达，知识的需求面就会越广泛，那么高等教育体系在这个日益繁荣的社会显的更加有着举足轻重的地位。澳门城市大学自2010年开始，全日制学生的数量逐步提升。通过我们进行实际的市场调查研究可以为招生、教学、管理、提供参考，有助于提升学校的知名度和塑造学校的品牌形象因此，我们希望澳门城市大学在未来发展的道路上能成为澳门的名牌大学。summaryMacau, a bright pearl of the south China sea, after 400 years of colonial rule in 1999, returned to the motherland bosom. In stormy hundreds of years from the motherland, Macao became colonies destruction of also virtually become the cultural exchange between east and west a window. And the regions cultural education career, with regression career ended, and the new era of stride a brand-new. Macao economic growth and market from all walks of life increasingly fierce competition, the Macao is a multicultural city, communication of Chinese and western, a city is more for developed, knowledge of the demand side will be more widely education system, then higher in this increasingly prosperous society show more has a pivotal position. University of macau city since starting in 2010, the number of full-time students promoted step by step. Through our research on the actual market for recruit students, teaching, management, to provide reference, to help promote the popularity and shaping school school the brand image .Therefore, we hope in the future development of macau city university on the road can become the