FOCUS GROUPS - Baylor University Hankamer School of 焦点小组hankamer学院-贝勒大学.pptVIP

下载本文档

2
0
约1.31万字
约 32页
2018-06-24 发布于四川
举报
版权申诉

FOCUS GROUPS - Baylor University Hankamer School of 焦点小组hankamer学院-贝勒大学.ppt

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

FOCUS GROUPS - Baylor University Hankamer School of 焦点小组hankamer学院-贝勒大学

FOCUS GROUPS: AN INTRODUCTION Presented by Kathryn S. Mueller METHODOLOGY SOURCES: King, A. J. Lonnquist, M. P. l992. of Action Learning from the Literature: Fifty Years Research. U. of Minnesota, Center for Applied Research and Educational Improvement, Minneapolis, MN. Krueger, Richard A. and Jean A. King. 1998. Involving Community Members in Focus Groups. Thousand Oaks, Ca.: Sage Publication, Inc. Krueger, Richard A. l994. Focus Groups. Thousand Oaks, Ca: Sage Publications, Inc. Krueger, Richard A. David L. Morgan. 1998. The Focus Group Kit. Thousand Oaks, Ca.: Sage Publications, Inc Morgan, David L. l998. The Focus Group Guidebook.Thousand Oaks, Ca.: Sage Publications, Inc. Are Focus Groups for you? Are You: A socially-oriented person; i.e., a “people person” A good listener? Able to see patterns in what different people say? One that enjoys getting out into the” real” community? Able to think on your feet? A good observer of human interactions: both verbal and non-verbal? Able to record conversations and interactions? Able to establish rapport with people? Able to accept diversity of people, opinions, values? Discreet in listening, hearing and sharing information? Able to make people feel comfortable and trusting in sharing their thoughts? Able to control your own verbal and non-verbal expressions? Fascinated by new, old or controversial ideas emerging? One who enjoys hearing stories? What is a focus group? A type of qualitative research technique, involving group discussions or group interviews wherein a trained moderator guides the discussion of topics or ideas in order to generate meaningful information. A group of participants (typically 6 to 8 ) , who come from a similar background, brought together in a comfortable, permissive, real-life environment in order to promote mutual insight and elicit impressions, novel ideas and solutions to problems. A method of listening to people and learning from them. What do we mean by “qualitative