年轻女性服装网店运营策划书.docVIP

下载本文档

28
0
约4.44千字
约 19页
2018-06-23 发布于浙江
举报
版权申诉

年轻女性服装网店运营策划书.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

年轻女性服装网店运营策划书

网店运营策划书专业网络营销班级 122071 姓名孙玉娟学号指导教师王丽娜目录 1 网店概述····························································3 网店介绍·························································3 淘宝平台状况.····················································4 服装行业介绍·····················································4 网店建设·························································5 2 网店运营环境分析····················································7 2.1 宏观环境分析····················································7 2.2 微观环境分析····················································8 3 网店运营目标························································9 3.1 短期目标························································9 3.2 长期目标························································9 4 网店运营策划方案设计················································9 4.1 网店运营管理····················································9 4.2 网店网络营销····················································9 4.2.1 网络产品与服务策略·········································10 4.2.2 价格策略···················································11 4.2.3 渠道策略···················································12 4.2.4 促销策略···················································12 5 网店运营运算························································13 6 网店运营策划实施过程.................................................15 7 网店运营效果评估.....................................................15 7.1 实施效果.........................................................15 7.2 评估.............................................................15 7.2.1 评估内容....................................................15 7.2.2 评估指标....................................................15 8 反思.................................................................17 8.1 存在的问题·······················································17 8.2 对策与方法·········································