毕业设计巧克力校园推广营策划方案.docVIP

辽宁工程技术大学 毕业设计 题目：金帝巧克力校园推广营销策划方案 院（系、部）：经济管理学院 专 业： 班 级： 姓 名： 指 导 教 师： 中文题目：金帝巧克力校园推广营销策划方案 外文题目：Gold emperor?chocolate?campus promotion?marketing plan. Abstract Some people say, chocolate is the best gift God has given to man. Romantic day, accompanied by a rich chocolate mellow, together with the person you love, share the beautiful love, share. With great care to open every chocolate love shine, shine. Savor, cocoa items such as beautiful, rich fragrance permeated with infinite tenderness. Discovered a taste in the heart, called love…… Gold emperor chocolate，just to gave love most. Chocolate culture with western color romantic and warm color, has the inestimable effect on young people. The college students are the most important consumer groups, college students age of love is the most pure, beautiful love. So for the university students, this plan will take Liaoning Technical University as a key market, Fuxin city as the range of Gold emperor chocolate market promotion planning, marketing environment analysis, to research on the marketing strategy, clear Gold emperor chocolate campus market development prospects, set out to college students as the column groups of young people as the target customer, lovers culture marketing, hit the lovers series of chocolate, the target customer mind set Gold emperor to express love or to love. Best choice for gift action, let Gold emperor chocolate to witness the most beautiful love. Keywords：Convey emotion、chocolate、 market analysis、 marketing strategy、 effect analysis 目 录 1市场分析 1 1.1企业概述 1 1.2企业的目标与宗旨 1 1.3产品介绍 1 2营销环境分析 3 2.1市场分析 3 2.1.1宏观环境分析 3 2.1.2微观环境分析 3 2.2 SWOT分析 4 2.2.1优势（S） 4 2.2.2劣势（W） 5 2.2.3机会（O） 5 2.2.4威胁（T） 6 3营销目标 7 4 STP策略 8 4.1市场细分及目标市场 8 4.2目标市场描述 8 4.3市场定位 8 5营销组合（4P）策略 9 5.1产品策略 9 5.2价格策略 9 5.3渠道策略 10 5.3.1分销策略 10 5.3.2网上销售 10 5.4促销策略 10 6金帝巧克力的营销策划方案 11 6.1电视广告创意策划 11 6.2“情人节”主题策划 11 6.3“光棍节”主题策划 12 6.4“平安夜”主题策划 12 7