快递公司广策划书.docVIP

慢三秒快递公司 企 业 推 广 策 划 书 XXXX大学xx院广告学x班xxx广告工作室 2013年5月 目 录 一.公司情况········································ 1 公司简介·······································1 企业文化·······································1 公司组织结构···································2 公司网点分布···································2 增值服务·······································3 公司收费标准···································4 市场分析········································5 慢三秒的发展前景·······························5 营销环境分析···································5 慢三秒快递公司SWOT分析························6 广告分析·······································7 消费者分析·····································8 营销目标及策略································8 营销目标·······································8 营销策略·······································8 活动及执行····································9 活动时间·······································9 （二）活动地点·······································9 （三）活动主题·······································9 （四）组织单位 ·······································9 （五）参加人员·······································9 （六）活动流程·······································9 （七）活动规则·······································9 （八）奖励规定：计量印戳个数·························9 （九）活动项目——选拔赛·····························10 （十）挑战决赛——密室逃脱···························13 人才培训·····································14 广告策略及媒介计划···························15 广告策略······································15 广告目标·············································15 品牌定位·············································15 目标受众·············································15 广告地区·············································15 广告投放媒体类型·····································15 6. 广告表现············································15 （1）马文化的应用·······································15 特工形象的应用·····································16 （3）镖局形象的应用·····································16 媒介策略·········································17 媒介选择··············································17 2.媒介排期········································