毕业论文论我国主题酒店的可持续发展策略.docVIP

毕业设计（论文） 题目：论我国主题酒店的可持续发展策略 ——以花园酒店为例 论我国主题酒店的可持续发展策略 摘要 21世纪 关键字：我国主题酒店；广州花园酒店；发展策略；建议 Study on the marketing AND THE DEVELOPMENT for the theme restaurant Abstract The 21st century boom in tourism development greatly stimulate the development of the hotel industy. As one of the pillars of tourism, it has becames a ball of fire in foreign country, and the business mode is quite ripe and maintained good mornentum of development. Theme hotel is a kind of future hospotiality industry development trend. Chinas development theme hotel has many advantages, such as the rapid development of tourism, profound cultural foundation. However our country theme hotel development present situation is many problems.Successful experience is not much, not formed its own management mode and development pattern, No outside conforms to Chinas reality has the individuality road of sustainable development.This article from the concept of theme hotel, the paper analyses the theme hotels actual conditions and accord with compatriots consumption habits characteristics. Just at home and abroad on the theme of hotel development experience, Through domestic chang-long theme hotel enterprise as an example and puts forward a series of successful chang-long hotel about sustainable development strategy, borrowing the experience for our theme of hotel development provide useful advices. Key word: theme hotel; chang-long theme hotel enterprise; development strategy; suggest; 目 录 1 绪论 1 2 主题酒店的基本概念和类型 2 2.1 主题酒店的定义 2 2.2主题酒店的主要类型 2 3 花园酒店发展的现状 4 3.1花园主题酒店基本状况 4 3.2花园主题酒店发展的优势 5 4 我国主题酒店发展存在的问题 7 4.1没有正确认识主题酒店的内涵 7 4.2主题定位不明确，投资于收益不成正比 7 4.3缺乏创新改革的活力 8 4.4与社会文化经济环境的不协调性 8 4.5 集团化程度不高 8 5 关于我国主题酒店发展策略的建议与展望… ……… …… ………… ………………9 5.1我国主题酒店发展策略的建议 9 5.2我国主题酒店的展望 11 6 结论 12 参考文献 13 致谢 14 绪论 21世纪据不完全统计目前国内主题酒店有50多家已形成了由“中国旅游文化资源开发促进会”领导下的“国际主题酒店研究会”雏形，正式授牌了 22家“中国主题酒店”以“追求人与自然和谐发展”为卖点的广州花园酒店，是中国惟—一家坐落于野生动物旅游景区的生态园林式主题