商务英语实训教程 册 商务活动实训环节.pptVIP

第9单元 1）产品 +3P 分析 Marketing manager 营销经理 Office Staff 营销内勤 Marketing Planner 营销策划 Marketing Assistant 营销助理 Marketing manager, marketing assistant , marketing planner and office staff are 4 parts of our marketing group. Job Description Marketing manager Having the abilities to plan, lead, organize and control. Having a good communication capacity. Being familiar with our products and markets. Marketing Assistant Helping marketing manager . Coordinating other members in the group. Having the similar qualifications with the manager. Job Description Job Description Marketing Planner Being capable of writing and innovation. Having a good sense of responsibility for his job. Knowing marketing information well. Job Description Office Staff Being good at collecting information, promotion and communicating with each other. Strong execution. Obeying the orders of managers. 1.Understand the marketplace and customer needs and wants. We should understand what kinds of coffee types and coffee machines customers want. We also consider the taste, appearance and function. 2. Design a customer-driven marketing strategy. We do some researches about the coffee marketing and search our market to satisfy the customers. 3. Build a perfect marketing program to make more profits. We usually offer lower price than other coffee shops to attract more customers. 4. Build profitable relationships and create customer delight. We do our best to serve customers and then adopt their suggestions to adjust our marketing plans. Build a good relationship with our customers. Our products do not harm to the environment, so they are healthy. We sell our products online. Technology and some policies are beneficial to our management. However, customers are our the most important supporters. 第10单元 1）竞争对手品牌2）品牌logo设计 雀巢 Nestle Nestle is a Swiss brand founded by Henry Nestle in 1867. It mainly produces chocolate bars and instant coffee. It has a good reputati