基于SWOT分析的齐云山旅游竞争力研究.docxVIP

基于SWOT分析的齐云山旅游竞争力提升策略摘要随着时代的发展和人们生活水平的不断提高，旅游业越来越成为人们生活的一个基本要求。外出旅行成为休闲娱乐的最佳方式，中国旅游业发展迅猛。与此同时，我国各地区的旅游业发展失衡，某些资源绝对价值较高的地区却不被人们熟知。如何提高这些地区的旅游竞争力成为亟待解决的问题。本文以安徽齐云山风景区为例，将提高齐云山的旅游竞争力作为写作的出发点。首先分析齐云山的概况，通过对齐云山风景区的旅游资源条件和游客需求等情况的进行对比分析。然后从区位条件、资源条件、客源条件、人力资源和服务配套设施、旅游营销手段和服务理念五个方面建立竞争力评价指标体系，然后通过这个指标体系对各个维度的竞争力进行SWOT分析，最后在SWOT分析的基础上提出齐云山竞争力提升比较可行的策略。关键词: 齐云山；SWOT分析；旅游竞争力Based On The SWOT Analysis Of The Tourism Competitiveness Of Qiyun Mountain Promotion StrategyAbstractWith the development of social economics and the improvement of peoples living standards, journey is gradually becoming a basic necessity of people.Travel?has become the best?way?of leisure and entertainment. Thedevelopment of Chinese tourism is so rapid.?At the same time,?unbalanced regional tourism industry development in our country, some points of high regional resources absolute value is not known by people. How to improve the tourism competitiveness in these areas become a problem to be solved.Based on anhui qiyun mountain scenic area as an example, this paper will improve the tourism competitiveness of qiyun mountain as the starting point of the writing. First analysis of qiyun mountain, through to the qiyun mountain scenic area tourist resources conditions and comparison analysis of tourist demand, and so on and so forth. Then from the location conditions, resources conditions, market conditions, human resources and service facilities ,tourism marketing and service concept five aspect to build competitiveness evaluation index system, and then through the index system of the competitiveness of each dimension of SWOT analysis, finally on the basis of SWOT analysis to put forward the strategies of the reform is feasible qiyun mountain.Key word:Qiyun mountain，SWOT analysis，tourism competitiveness 目录1研究回顾……………………………………………………………………… 11.1旅游竞争力的概念………………………………………………………………………… 11.2旅游竞争力的研究进展……………………………………………………………………21.3 我国旅游业的发展现状…………………………………………………………………2研究方法与研究区概况………………………………………………………………………2.1SWOT分析法……