服装专业外文翻译--服装的展和市场销售.docxVIP

Clothing of the development and marketingFashion is anything that is currently “in”. Fashion usually means clothes, but there are fashion in hairstyles，in home decorating, and in the foods that we eat. Several years ago, very few people ate yogurt. Now yogurt is very popular and fashionable.Many years ago, fashion changes very slowly. Changes in technology current gradually and communications between groups of people took a long time. People often wore the same style of clothing for their whole life.Sometimes a particular style of clothing continued for more than a lifetime. An outfit that was worn for special occasions was often handed down from generation to generation. The nobility might be able to afford new styles of clothing, but the lower classes could not. Today, fashion changes very quickly. New technology creates new fashion. New forms of communication, such as radio, television, and the computer, can tell us this afternoon what people in London were wearing this morning.Advertisement and articles about fashion contain terms such as “fad”, “classic”, and “status symbol”. If you understand what these terms mean, it will help you to become a wiser and more informed consumer. You will be able to select clothes that meet your own needs and wants. You will be able to better evaluate clothing style as to how long they might stay in fashion.A fad is a fashion that is very popular for a short time, and then suddenly it seems as if nobody is wearing it. A fad can be a color, such as mauve or chartreuse. It can be an accessory, such as Earth shoes or rhinestone jewelry. Fads can also be an item of clothing. Short miniskirts and trooper pants with many pockets are example of a fad. Fads can even be a certain look, such as “punk-rock”.Fads usually involve less expensive items of clothing or accessories. For example, wearing colored shoelaces in your sneaker is a fad. “Pop-it” plastic necklaces were a fad in the 1950s. Fluorescent socks, camouflage pants, and leg warm