英语礼仪对中西方业合作的影响.docVIP

在当今世界经济一体化日益加强的过程中，商业合作作为一种跨文化交流变得频繁但也更危险，不当的交流可能会引发更多的文化间，文化内的冲突和碰撞，甚至也已经导致凶险可怖的各种文化冲突或信仰的冲突，礼仪是思维作用下的产物，商务礼仪之于商务合作的作用，即规避由于不同文化冲撞下的不解和误会，使商务合作能顺利地进行。 Chapter 1 International Business Cooperation and Cross-cultural Communication 1.1 Definition of International Business Cooperation The definition of cooperation is that both sides which are involved in the international business cooperation communicate information with each other for a certain kind of need. The purpose of the two parts is to coordinate the relationship between them through discussing so that they can win their respective interests in the end (Li Zhang, 2011:68). In the process of international business cooperation, both sides need to make a good communication and exchange with each other in order to reach an agreement on the problems which cannot be agreed by both of them. Although both sides may confront some conflicts of interest when communicating, they also depend on each other. In order to realize their own interests, both sides will often make certain concessions. Both sides in the international business cooperation need to confront the contradiction between conflicts of interest and common interest, which is the basis for the international business cooperation happen and reach an agreement. International business cooperation of the two parties involved economic relations and trade demand and it also has the highest incidence and the widest range in international affairs. Business cooperation is focused on the economy, around demand trading conditions of the target, the behavior of the purpose of trading process. International business cooperation is in the international business activities, in different countries and regions, the parties to reach a deal, each other through the exchange of information, the behavior of the various elements of the trade negotiation process. International business cooperation not only has the characteristics of the general business cooperation, but also has the