社交媒体信息传播误区分析.docVIP

摘 要 近年来，随着互联网的不断发展，尤其是智能手机的普遍使用，使社交媒体的发展速度极为迅速，当下各种社交媒体形式已经成为了广大民众获得信息的主要来源。社交媒体的发展对于受众和个人而言，利弊兼而有之，而社交媒体在信息传播中，因为其高度的自由性、随意性以及其信息的时效性，会产生诸多的信息传播误区，从而对于社会性事件的真相传播带来不利的影响。本文在分析了社交媒体的主要特征的基上础，以去年发生的马航事件作为研究主体，通过事件发生后的各种信息的爆炸式传播，到马航以及马来西亚的信息发布，对当前社交媒体的信息传播中所存在的各种误区开展分析，并针对性地提出改进建议，对未来社交媒体的发展趋势进行了展望。 关键词：社交媒体 信息传播 马航失联 Abstract In recent years, with the continuous development of the Internet, especially the widespread use of smart mobile phone, the development speed of social media is very rapid, from the emergence of various social media forms,to their widely used, the explosive development of various social media forms, it has become the main source ofpeople access to information. The development of social media in the audience and individuals have both at the same time, the advantages and disadvantages, and social media in the dissemination of information,because of its high degree of freedom and arbitrariness, and timeliness of the information dissemination of information, will have many misunderstandings, and for the social facts of the incident spread bring adverse effect. This thesis is based on the main characteristics of social media, as happened last year the horse boatevent as the research subject, through the explosive spread all kinds of information after the event, to the Malaysia Airlines and Malaysia information release, the misunderstanding of the dissemination of information on the currentsocial media in the development of analysis, and put forward recommendations for improvement,?the future trend of the development?of social media?is prospected. Keywords: social media information dissemination Malaysia Airlines?lost 目录 摘 要 I Abstract II 一、绪论 1 二、社交媒体概述 1 （一） 社交媒体的起源 2 （二）社交媒体的种类 2 （三）社交媒体的发展 2 （四）社交媒体的信息传播特点 3 三、社交媒体的信息传播现状 3 四、马航客机失联事件中的信息传播分析 5 （一）官方隐瞒真实信息 5 （二）社交媒体虚假信息传播 6 （三）专业人员的信息误导 7 （四） 没有建立信息自净化系统的意识 7 五、社交媒体的信息传播改善策略 8 （一） 完善官方真实信息的发布和传播渠道 8 （二）提升社交媒体的正确传播意识 9 （三）权威机构立场鲜明 9 （四）建立信息自净系统 10 五、结论 10 致 谢 12 一、绪论 目前，我们正处在互联网时代，移动互联