浅析小米手机在市场中营销策略.doc

本科毕业论文 题目： 浅析小米手机在市场中的营销策略 学 院: 管理学院 专 业: 工商管理 摘 要 2011年8月16日，北京798艺术中心小米科技CEO这标志着；；  Abstract In August 16, 2011, 798 in Beijing Art Center of MIUI CEO Lei Jun announced the official release. This marks the mobile phone from future phone to smart phone walked over a period of 10 years away, then there should be Internet phone times. If Jobs re-invented the mobile phone, so Lei Jun is the mobile phone of a new definition. Now, enter the era of the rapid development of mobile Internet, mobile phone user experience has become a magic weapon for winning, including mobile phone performance, reliability, stability, security and mobile phone Internet and so on. How to meet the needs of users and continue to exceed the expectations of users, this is the next and the team need to challenge the fact that Lei Jun. Mobile phone application is more and more extensive, including with the improvement of peoples living, mobile phone shopping, mobile phone instead of remote, replace keys, replace the handle, mobile phone video conference, video surveillance, mobile phone cloud office etc., mobile phone is a IT times the most developed carrier, unlimited opportunities, the key is to discover the user demand, and finds that the user needs a lot of people, can seize the user demand for many people, the most important thing is to have the ability to create user demand. This paper introduce the company and the mobile phone industry market conditions, analysis of the companys new products MIUI phone of selection of target market and product positioning, MIUI phone companies and points out the main competitive advantage. Then, based on the companys marketing channel are presented as well as according to the companys organization structure and the marketing information management system characteristic, established company of MIUI phone product marketing channel choice and the marketing countermeasures. The MIUI phone