新编大学英5_unit3 课文讲解课件.pptVIP

New College English III Unit 10 Menu of Reading Comprehension Related Information Pre-Reading Questions Passage Study Post-Reading Questions Relating Information On Business Strategy Pre-Reading Questions Pre-Reading Question Pre-Reading Question Passage Study Active Text Difficult Sentences Summary of the Text 课文赏析 Business Lessons from the Rain Forest Paragraph 1 The environment and the emerging information economy are two issues most vital to the future of my business, and perhaps the world. To me, these topics seem intimately linked. Perhaps this is partly because I work for Mitsubishi Electric, an electronics company, and I see our impacts on the environment. But my most important lessons about the link among business, the environment, and the economy did not come from my company. I learned them in the forest. Paragraph 23 On my trip to Asia, I visited the Malaysian rain forest. What I learned changed my life as a corporate executive. I learned that saving the rain forests—in fact, saving the environment—is more than an environmental necessity. It is a business opportunity. In our case, it is an opportunity to pursue business opportunities that use creativity and technology to substitute for trees, for resources of any kind. Paragraph 45 I learned something else in the rain forest, too, something more profound. I learned how we might operate our company not just to save the rain forest, but to be more like the rain forest. To be agile and creative, we must structure our company so that we are a learning organization. Not top-down, but bottom-up. Not centralized, but decentralized. Not limited by rules, but motivated by objectives. Not structured like a machine—which cannot learn—but like a living system, which can. Paragraph 6 When I visited the rain forest, I realized that it was a model of the perfect learning organization, a place that excels by learning to adapt to what it doesn’t have. A rain forest has almost no resources. The soil i