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不怕事擂台(Fearless Arena).doc
不怕事擂台(Fearless Arena)
Some practical methods and content -- agent or home appliance chain hit manufacturers how to deal with.
Today, I personally just put some of the experience of work out to share with you, there is no place to challenge, please support more
The first thing to do with chains is to get in
Because of the size of the manufacturer or agent, and the product is different, the strategy of dealing with the chain will be very different
Lets talk about the type of agency first
With the large chain of home appliance industry to deal with most mainly concentrated in the life of small electrical home appliances kitchen appliances (such as electric hybrid lamp inserted in small things), digital cinema products, such as large electric color TV, refrigerator, washing machine, air conditioning manufacturers are generally directly with the chain has contacts
Household electrical appliances should distinguish the first line brand and second line brand
The approach mainly involves the following aspects
(exhibition booth location), rate, fees, promotional fees, payment methods, sales profit target etc.
Here also plug in, and chain cooperation, there are three main: consignment, distribution, joint venture
Chain itself also according to the sale belongs to one category, the two category, the three category for the above items have different requirements
The most troublesome is the entrance fee and double guarantee (guarantee sales and profit)
Usually, the location of the booth has a fixed pattern. If it doesnt have enough strength, dont go too far in it
Product category koulv also have basic scope, the chain will not shout too outrageous
The main entry fee and double guarantee are more flexible
How to talk about slotting fees with chain?
This is a process of repeated negotiations
The chain will tend to call admission fees is very high, such as the bottom line is 10 thousand, but if 1 stores will call to 3-5 million
As an agent, we must grasp the chain of several circum
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